Initial Impressions:
What I like about the packaging first of all is that it's very simple and clean (almost medicinal/clinical looking) which certainly instills confidence in the product being effective. It also makes me feel all grown up - now that I am 34 and can use 'real' skincare products because I have 'real' skin issues - like pigmentation. Immediately after cleansing, I applied the serum and enjoyed the pump-dispenser. I actually squeezed out a little extra after the first bit as i felt my skin needed more although maybe i just have greedy little pores! I found the smell refreshing and it reminded me of a gentle baby-powder fragrance. It went onto my skin beautifully and smoothly and felt great. So let's see how the next few weeks go! (For now I have only rated 3 for effectiveness as it's too soon to tell)