I must admit that i was very skeptical when i first heard about this lipgloss. I'm not a lipstick girl, and would rather take a more natural approach to lip colour with a slick of my favourite gloss. The gloss is truly a flattering shade of pink when it does turn, and the shade of pink happens to be very subdued, natural, and in keeping with flattering your lips while not overpowering them with a loud burst of color. This product isn't particulary glossy, but does have just the right amount of shine & mirror-like finish. I will definately keep using this gloss, and though it isn't the most affordable gloss available, keep in mind that it isn't your regular lip gloss either.