#ChooseAvonLovU Project Wrap Up
LOV|U – the NEW fragrance by Avon has the sweet fruitiness of raspberry nectar, followed by the romantic halo of the rose essential at the heart, and the woody glowing warmth of cashmere wood like a loving embrace. This new everyday scent from the #1 fragrance brand in the world offers high quality at irresistible value and a long lasting scent of love wherever you go!
We found the perfect group of fruity floral fragrance romantics to try Avon’s BRAND NEW fragrance – LOV|U. They’re romantics at heart and want to experience true love in every moment, and they tried it for themselves to find out if they #ChooseAvonLovU. Did they experience true love in every moment and did the fragrance live up to the hype? Check out their posts below and see for yourself.
See their post rollouts below:
Week One’s Story
Influentials kicked off the project by introducing the NEW LOV|U fragrance from Avon, a fragrance that lets you experience true love in every moment. Influentials described the scent of LOV|U and shared their review of the fragrance. Stills and carousel feed posts flooded Instagram featuring influentials dressed to the nines with their Avon LOV|U fragrance.
Influentials described the scent of the fragrance as being fruity and mentioned how the three notes of the fragrance blended beautifully. Influentials and their followers loved the packaging itself and mentioned how much the shape of the bottle intrigued them. The subtlety of the fragrance was also a favourite as Influentials mentioned that it was not too overpowering, whilst still being long lasting.
Week Two’s Story
It was only befitting that after deciding to #ChooseAvonLovU that the influentials partake in a ‘this’ or ‘that’ challenge. Influentials decided to bring the love and the fun together on this one with a quiz-like video incorporating the fragrance. They decided to put their own personal twists on this one such as holding cards and making their partners choose between two words, or by having questions pop up on the screen and choosing ‘this’ or ‘that’. Influentials included their friends, partners and family members, bringing all the love to their reels. Influentials ended their reels by incorporating the LOV|U fragrance and showing it off to their followers with the final question “Do you #ChooseAvonLovU?” – and yes, they did!
Week Three’s Story
It was then time for the Little LOV|U Moments Video E-vent where all 250 influentials went live on the same day to share their Avon LOV|U content. With LOV|U being a fragrance that cherishes every little loving gesture and adds up to create the most extraordinary love stories, influentials created video montages of their own little LOV|U moments that they reminisce on with a spritz of LOV|U. From couples to besties to self love – influentials shared how the smallest moments leave the biggest impression, just like Avon’s new fragrance, LOV|U. Influentials invited their followers to enter the #ChooseAvonLovU giveaway for a chance to win 1 of 10 Avon LOV|U hampers for themselves.
WEEK 4 – SITE REVIEW
Having tried and tested Avon LOV|U for the last 3 weeks, it was time to know whether the influentials actually #ChooseAvonLovU! Influentials shared their final thoughts and feedback on the fragrance on the Avon website. Many influentials spoke about how long lasting the fragrance is, the overall scent of the fragrance and one thing that they all agreed on was that they will be purchasing the fragrance again. So it’s safe to say that all 250 influentials definitely #ChooseAvonLovU – don’t believe us? Check it out for yourself 😏
CLICK HERE to read all about our influentials’ thoughts on Avon LOV|U:
About Avon Lov U:
Introducing the new LOV|U fragrance from Avon, a romantic and floral fragrance that lets you experience true love in every moment. The sweet fruitiness of raspberry nectar, followed by the romantic halo of the rose notes at the heart, and the woody glowing warmth of cashmere wood like a loving embrace, all convey the pure magic found in the little gestures of love. This new everyday scent from the #1 fragrance brand in the world offers high quality at irresistible value and a long lasting scent of love wherever you go.
*Avon sells the most fragrances in the world. As measured by volume or units sold in 2020.
For more reviews and information on this product CLICK HERE