This is a velvety, smooth lipstick which really does seem to make my lips look fuller and more "pouty". This is one of the shades that I prefer, because it has a blueish tone to it, so my teeth look whiter and my smile brighter when I wear it and I can use it as a stain for daywear if I am doing something special, or glam it up with more layers for nights out on the town!