This is a rich moisturising lipstick in the color Cinnamon which is a mix of pink and brown with a hint of bronze. It had a shimmer to it which I love and is fairly long lasting. My lips just plump up when I use this which is due to a formula called Volulip*. Volulip is a substance that contains a plant extract and a natural modified peptide to plump up lips. This is great for women whose lips have lost their contour and definition with age as well as for young women who have naturally fine lips who want plumper and fuller lips or for women like me who have full lips but just want more :p .