Took longer than ten days, but it did work. My problem area is right on the butt cheeks and outer sides of thighs, and in the month that I was using up my first bottle, I saw significant reduction. It didn't make it go away completely so I want to still see if it is enough to warrant a repurchase. Application-wise it's hassle-free, goes on like lotion, requires no massaging and dries quickly. The scent is pretty planty but pleasent. Very reasonably priced and I'd stick with this than going with something more expensive.Will def continue using and work out as advised.