I don't usually use lip balm (I know, I know). A while ago I read a review on Carmex lip balms, so decided to give them a try when I spotted them at Dischem. I'm obsessed with anything cherry related, so it wasn't a hard sell :) I have been using the tube one for about 4 days now and my lips are already much softer and not so cracked. It has a tingling sensation on my lips, which I suppose must be the menthol. The scent is yummy, but obviously has a more medicinal smell/taste when applied. I really can understand why this is considered a Top Lip Balm as it really has healed my lips and converted me into a regular Lip Balm user.