I love this product. I am extremely pale and I don't tan, I just get freckles. I love that the colour change is immediate. Firstly, I can 'tan and go' and secondly, I can make sure that I've applied it evenly. As with all self tan products you do need to make sure that you moisturise areas like knees and elbows beforehand. I do not go orange at all, the colour is lovely and bronze.