Taking care of my lips has always been important to me. However most lip balms are do not effectively moisture your lips, nor do they last long enough to be effective. They lubricate your lips for a short period of time without actually moisturizing them. This product is great it definitely moisturizes your lips and last a good amount of time, so that you don’t have to re-apply the product every 2 mins. The pricing often discourages some people from purchasing it. But it’s really worth it. Great prouduct.Would recommend this products to anyone looking for an effective lip balm.