My husband favors this brand! I own many lip glosses n balms but with dry cooling weather my lips were so chapped as to actually enable me not to be able to apply lipstick properly! It would get caught in flakes n either look lumpy or simply flake off! Since my husband is such a fan of the product and has gone as far as to buy individual balms for our sons i dipped into theirs to see what the fuss was about! And it's worth raving about! It's a medicated balm that soothes with menthol, pampers with cocoa butter and protects with SPF 20! It's very comfortable on the lips long lasting pleasant smelling too! My only con with it is that i prefer tubes or wind ups!