So I finally succumbed to buying this mascara because of all the hoopla, even though I have considerably better brands..I guess I had to see for myself.. Not very impressive I must say! this mascara is quite thin in consistency and has to be applied quite a few times to achieve a fairly bold look. It does not clump so that's a plus point.. Quite hard to remove though and I think the tube and brush is the only thing that is actually bold about this. The brush could be a bit smaller and less clumsier. An average mascara that does not live up to its name in my books and having said all this I will not be re purchasing! Sorry Avon :p