You pay for what you get. It's pricey but it gives such a bright icy glow. It's cream based but sits nicely over top of powder if you forget and have to put it on later. It's quick to apply on the go, no brushes needed just fingers. Benefit does some pretty great highlighters. You can also use it on the lids for a subtle glow in the day time. So a good multi-use highlighter that isn't too obnoxious but definitely noticeable.