When Benefit released their new brow collection, not only was I beyond excited but also I knew I had to up my brow game and give these a go. Benefit did something amazing and created this tab where you can “Explore Brow Magic” and find what product would match your brow needs in a few clicks. I read the description of every new product and chose ka-Brow! Brow Cream Gel and I never looked back. It will be an understatement to say that the packaging of all the goodies is absolutely beautiful. ka-Brow! isn’t an exception. A gorgeously designed silver top with a ‘magic wand’ of a tiny brush sits on top of a little glass jar with enough product to last for months. Whenever I was testing it out at my local Boots I got first-class customer service (massive kudos to my beauty retail girls!) and was reassured that even though I could go ahead and buy a brush, this teeny one that comes with the cream gel does the job perfectly. I couldn’t agree more.

My thoughts:

-the shade range is incredible so anyone can find the little jar of brow magic that would match perfectly (mine is 3)
-the formula is immense – it’s not too wet or creamy – so you don’t waste any product when you pick it up
-it goes on very soft and smooth and helps you get that perfect finished look in seconds
-it fills patches perfectly without looking caked on
-it is 100% smudge-proof and will stay on all day – no kidding, it’s not going to move – so amazing!
-it’s waterproof – I haven’t tried swimming wearing ka-Brow! but I have put it to a shower test and it did stay on!
-it is natural looking but it’s also buildable which means you can go dramatic with it if needs to