This has been my #1 lip balm for years. They can sell it for R100 and I would still buy it.
The hydration is not quick-fix and superficial, but lasting.

Petroleum-based lipbalms:
- Provides instant relief, but the hydration is not lasting
- Have to reapply frequently
- If you don't reapply, your lips crack

Bee Natural:
- Beeswax based. Does not provide instant relief. With the first use, it will feel as if it doesn't help. Do not feel discouraged, your lips have to be rehydrated from far within
- Takes about a week to three weeks to cure your lips, dependant on how dry/cracked they were
- WILL NOT WORK IF USED TOGETHER WITH PETROLEUM BASED PRODUCTS
- Hydration is lasting. I only have to apply it once a day, maybe twice a day now, and my lips never crack anymore

If this product didn't work for you, I'm inclined to say that you didn't stick it out AND/OR you used mainstream lipbalms together with this. You have to "detox" your lips from the petroleum which only hydrated the upper layer of your lips.

This works brilliantly together with Bee Natural's "Head to Toe" balm