Its a Beautiful lipstick that went on very easily and left my lips moisturized and feeling pampered throughout the day. It glides on like a balm but after a few moments has an almost matte finish on lips. I did feel that this colour would preferably suit a person with a lighter skin-tone though. I didnt not let this bold-neonish colour deter me though and rocked it as though using a subtle lip-stain. its great for a loud dramatic effect if worn at night or perfect for day-time if used minimally. I found it very easy to pull of that romantic just kissed look by merely dabbing the lipstick on the middle of the lip and spreading out with a lip brush. Overall a lipstick brand I would definitely consider purchasing but in a colour thats more appropriate for my skin-tone.