Beautiful Color Luminous Lip Gloss has a silky smooth texture and imparts rich color and lustrous shine. Infused with conditioning and hydrating ingredients, this non-sticky gloss soothes and comforts lips like a balm. Maxi-lip™ helps support natural collagen for plumper, fuller looking lips. A soft tip “paddle” applicator deposits the perfect amount of gloss, and a built-in mirror is perfect for on-the-go application. Consumer Test Results:* - 99% of women said lips appear luminous - 94% of women said the gloss glides on evenly - 91% of women said the color stays true - Clinically proven to lock in moisture *Based on a US home use consumer test on 104 women aged 18-65 over 2 weeks. Maxi-Lip™ is used under the authorization of Sederma, Inc. Clinically and dermatologist tested.