What an amazing color! As soon as I received this gorgeous tube of happiness I squealed with delight! It is the perfect cross between a shocking pink and red. So perfect for brightening up pasty skin and showing off glossy hair! With just a touch I was able to transform myself into a glamorous diva. The formula is soft and hydrating, it may have a little too much of a slip for me as I like formulas which last all day, however without touch-ups and eating three mini meals it left a beautiful stain on my lips making this one of my new favorites. The packaging is very solid and simple, fitting in perfectly with its market-sale price. Overall a definite must-purchase for anyone. Already ordering my back-ups:)