Avon has definitely nailed it with this one!
Real and rich colour. Esp the superb wine and red supreme! It's stays put all day. The colour and matte effect stays true ladies!
One thing I noticed though..to get that rich and dramatic color, one has to apply 3 to 4 coats of these lipsticks and it tends to dry my lips every now and then(like all other matte lipsticks does to my puckers)
But never the less it's a smooth application and like I said the colour and matte effects are long lasting!
Would I recommend it??? What are u waiting for???? Go get that lipstick!!!!!