The new Avon matte lipstick, is Avon's very first matte lipstick and I think that they nailed it. The lipstick is such light wear that it feels like you aren't wearing any lipstick at all. It smells great and the lipstick colours are so deep and rich. The lipstick also keeps your lips moisturised all day long. The only thing that I wish for is for it to last longer on your lips.