I received my Avon ULTRA COLOR RICH Moisture Seduction Lipstick on Monday, bear in mind that i was an Avon sales consultant a few years ago so i have tried nearly all their products along the way. I am married to a musician and we went to Oppikoppi(Music Festival) this past weekend. My lips got a little too much sun over the weekend and were feeling very dry and a bit tender on Monday. I wondered if i shouldn't wait for my lips to feel a little better before i tried this product out, but i didn't as i was far too excited. It has been 2 whole days and i actually think this product has helped my lips. I can definitely feel a difference. I am not entirely fond of the colour's i received however that being said i would diffidently purchase a shade that is more suited to my style.