The amazing thing about this product is that it effortlessly gives you eye catching lashes which will get you non stop complements the entire day! This product is perfect for lashes that don't like a heavy feeling because this mascara is absolutely light yet so effective. It gives lashes twice the amount of volume that other mascaras give. And the best part for me was its purple :) it just made my day, plus the mascara can easily be removed with eye make up remover.