The gel itself is pink and it feels exactly like you are applying pink snot to your boobies... a bit bleh... but TOTALLY WORTH IT! I do see some difference in the perkiness and tautness of the skin around the bust area. I use it every morning and it seems to be working. Two words of warning... this isnt plastic surgery so dont expect miracles! It works noticeably but it wont sort out severe sagginess or droopiness, it just sort of firms up the skin and makes them look a bit more perky! Secondly, wait a few minutes before putting your bra on, as this is a gel so it needs to dry. It feels a little sticky initially but once it is dry that stickiness disappears. LOVE THIS STUFF!!!