Its the price and coverage for me !

This is the best foundation in the market hand down, from the variety of shade available.
The coverage, lightweight, being breathable and long lasting is the cherry on top.

I enjoyed this foundation a lot on my face, not too over powering but just perfect and matte.

The concealer takes the cup too !
Perfect for concealing those dark marks and contouring and leaving your face bright and awake !

I would definitely recommend these products especially for make up beginners.