I have this lip stick in Red Embrace. It's the deepest red I've ever seen, I trust Avon lipsticks because I know a lot about them, this one has a lot of oils which is meant to nourish lips and give them TLC. The lipstick does transfer and doesn't stay on for long, it needs reapplication all the time, however this lipstick gives the most rich colour ever, it gives full and bold lips. It's really worth a try. And if red isn't your colour, theres 23 more colours to choose from so no stress :)