The price is excellent, and the mascara is cute - I'll give you that. When I saw it in the Avon booklet for the first time, I immediately thought it would be out-of-this-world-expensive... but it's the price of a regular mascara. I have yet to try it out, and see whether it actually works... I'm more of a traditionalist when it comes to mascaras - I can deal with a slightly different angled brush, or a wand that has its bristles spread out in a different pattern than the usual mascara wands, but this little gadget is unlike anything I've ever seen. Honestly, I think I'd feel a bit self-conscious flipping it out in a public bathroom and inviting the stares of other women. Maybe I'll just use it at home... it'll be my own personal dirty little secret! hehe x