Got my mascara last week and tried it out over the weekend - VA VA VOOOM my lashes looked awesome. The highlight for me is that you can carry this in your bag and it won't take up any space. I also love how you can angle the head to the perfect position for precision use. Its definitely cuteness in a bottle, the little brush is too cute and having to just move the handle of the brush whilst its in the bottle from left to right is better than having to pump the brush in and out or screw lid in and screw lid out in order to get mascara on the brush. And the base is soft too so you can give it a gentle squeeze before you twist left to right and take the brush out to sweep base to tip along your lashes - 10 thumbs up Avon - excellent product