I was really excited when I received this product. It has an innovative design which surprised me. My first thoughts was that it was gimmicky- just another marketing ploy with the same old product. I am pretty loyal to my Maybelline mascaras.

After using it, I was pleasantly surprised. the brush coated every lash effectively and evenly and you could easily build up to a rich, thick coat after a few applications. The best way to apply it is with a vibrating action. It made my lashes look dark, voluminous and thick.

I wear contacts and spectacles and I did not find it irritating to either. It doesn't easily smudge either if you have hayfever like I do.

The only drawback with this product is that i found that it takes long to dry. On several occasions I sneezed a few minutes after applying the mascara and ended up looking like a panda.

I will definately consider purchasing this product on 2 conditions: 1) They formulate it to dry more rapidly
2) They have a waterproof option