I was extremely impressed with the Avon Mega Effects Mascara. At first glance it looks like a bulky product, but that is only because of the genius of the design. The applicator wand had a good, broad base which allowed for a firm grip. What particularly impressed me, is that the mascara allowed for applying from bottom to top with the flexible wand, which gave me a good view of the lashes and thus the best way to apply the product. The positioning of the hand when applying mascara makes all the difference. I also appreciated the fact that there wasn't too much of the mascara on the brush applicator, which meant that the lashes didn't clump. The effect created was truly mega, and I also like the fact that the lashes weren't spidery or too stiff, but that they held. I would certainly recommend Avon Mega Effects Mascara.