As first I was a little hesitant about this mascara, but once I got the knack of it, I absolutely love it. It is very effective from the first coat. It is definitely not one that needs more than 1-2 coats to create a very dramatic effect. I recommend it to add to ones mascara collection & use when you only have a few seconds to apply mascara but want a very effective look. for me it delivers exactly what it says - a MEGA EFFECT. It is worth persevering as it is not the usual, but your endeavours will be rewarded.