I must admit I had my doubts about the new design and how easy it would be to apply the mascara, but after trying it for the first time, I was completely convinced that this was an amazing product! It adds length and really makes they eyes POP! It does not smudge or run. I constantly receive compliments when wearing it. I especially prefer wearing it during the day when it gets so hot here in Pretoria and make-up has a tendency to smudge. LOVE IT!!