I must say I did not have much hope for this product purely because I have never really found an awesome mascara that actually does what it advertises. When I received the Avon Mega Effects Mascara I was eager to try it out (after first trying to figure out how to use it). I do love the packaging, it looks real expensive and sophisticated. The thing I love about this product is that it does not take very long to apply because of the wide applicator so you pretty much do all your lashes at once. There is absolutely no cluping, glides on easily and does lenghen the lashes which is always the one thing that I look for. I am not sure about curling or volume as I don't have a problem with this in my own lashes but as far as length goes, here is a winner