When I first received this product I had my doubts - how can this brush be as easy or effective as a normal mascara brush? But I tried it none the less and I was so surprised at how much faster the application process is, once you know exactly how to apply it using the new brush. The formula is also simply amazing, no smudging or running when it gets wet, but still quite easy to wash off using face wash. I would definitely recommend this to someone looking for a long-lasting mascara and actually even just for anyone! Great product!