I was so excited to be selected to try the new Avon Mega Effects Mascara as I am a complete sucker for anything new and gimmicky in the make-up department!

Instead of the traditional mascara wand that we are used to, Avon has made use of a mini "paintbrush' for the lashes. The packaging is very attractive and has a nice compact shape so is easy to carry around in your make-up bag.

To remove the brush from the packaging you have to grip it and rock it from side to side. (Sounds simple but I really struggled the first time). The brush comes out coated with a generous amount of mascara. The handle of the brush is adjustable so you can play around to find out what angle works best for you. I found that the best way for me to apply this is for me to sit at a height where I can rest my elbow on my dressing table and then apply with a steady hand. Hopefully as I get used to this applicator it won't be necessary any more.

This is a VERY wet formulation mascara so you have to be extra careful when you apply it. I haven't managed to apply it yet without having to do a bit of a clean up afterwards. So the first few times you use it you might want to do it when you have a bit of extra time on your hands!

The colour is a very dark glossy black, which I love, and I found that one application coats my lashes well. I think for daytime one coat is sufficient for me, but at night I will probably try apply two coats for extra emphasis.