I was thrilled to be selected as part of this Avon review club! I simply love to try new gadgets and I couldn't wait to try this innovation out! The packaging is cute and I love the bright pink. At first glance, I was rather confused as to how to get to the wand, but fortunately Avon have provided easy to follow step-by-step instructions as to how to wiggle out the brush. Once I got the hang of removing it, it I found the wand to look more like a paintbrush. Intimidating to say the least! You can adjust the angle of the wand for easier application as it has a little hinge so it moves up and down. It has a normal mascara-type scent, so nothing off-putting.
Trust me, don't try to apply this product for the first time if you are in a hurry. You need to practice a few times. The first time I tried, I got gloop all over my eyelids. The formula is very wet, so allow drying time before you start batting those eyelashes.
What I liked about it:
-The unique brush shape allows you to get to the base of your lashes like no other wand I have used in the past. This gives almost the same effect as "tightlining" so that you have a nice line to start with even without the application of extra eyeliner.
-The formula is nice and dark and leaves lashes looking quite glossy
-Once it dries, it doesn't flake or smudge and wears all day long
-It is super-easy to remove with normal cleanser and cotton wool pads

What I didn't like about this product:
-I have barely there lashes and I found that it didn't give me enough volume or length on its own. I have to use it with another mascara to fill in the volume and extend the lashes. Obviously if you have been gifted in the lash department, you won't have this gripe and it may just be your go-to product from now on
-I cannot apply this to my lower lashes no matter how hard I try or from what angle.
I still end up with a smudgy mess.
-I don't really like the wetness of this formula, as I am normally in a rush and don't have time to stand around waiting for it to dry between coats.

My verdict: This is probably great if you are already a doe-eyed beauty with lashes for days. If you have sticky or barely-there lashes, you may need to use it in conjunction with another mascara, but it may be worth a try for the "tightlining" effect and the long-wearing, non-flaking, smudge-free formula.

Thumbs up to Avon for trying something new! It may not work for everybody, but it's definitely worth a try. Thanks again to Beauty Bulletin for sending me this product to try! I had so much fun experimenting with it!