This is a high end treatment serum that costs R441 for a 30mls bottle!
The box opens lid first to reveal an amber bottle that stands in the base. The packaging orange and silver and even the quality of the box feels high end, luxurious and expensive.

So is it worth it? Yes

This what Avon says about this product:
See expression lines visibly softened instantly.* 86% of luxury-brand users said they saw the most dramatic improvement with Genics.** 2x the concentration of Youthgen Technology.*** Over time, improves the look of wrinkles, improves the look of discolorations by 32%, and improves the look of age spots by 26%.† Lightweight serum is great for summer. Look almost 6 years younger.* *Based on a consumer perception study of women 45-59. **Based on women who expressed an opinion in a consumer perception study of women 45-59. ***Versus Genics Night Treatment Cream. †Based on a dermatologist assessment in a clinical study of women 45-59 after 12 weeks.

What is my experience with it?
It's consistency is thickish for a serum and seems to absorb instantly
its off white cream colour with no obvious smell
they recommend usage after cleansing morning and evening and following with a moisturiser
I however have found this product so rich that I use it on its own
the results in the past three weeks for me have been increased clarity in my skin, softness and increased firmness with a decrease in my nasolabial crease
people ask me if I've been on holiday
I have actually
but a post holiday glow this long I know is due to this skin care
I will buy this again
just gonna cross fingers for a special