I got this in the shade 'kiss kiss' which is kind of a reddish pink and I love it because not only is it affordable but its good quality as well. Its very moisturising and not sticky or heavy on the lips like some lip glosses. Its longlasting and I love that after it wears off it leaves a stain of color on my lips and my lips still feel moisturized. I've got pricier lip glosses that haven't impressed me as much as this has :)