I recently received my stock of the new Cherish range from Avon (thank you). Being a fussy person when it comes to fragrances, i reluctantly tried it and to my surprise....fell in love with it...the earthy musk and wood tones are absolutely enduring yet so fragrant. Something i detest when getting a perfume is some tend to give off a really pungent kind of smell which is over-bearing...but Cherish is wonder in a bottle....its quickly absorbed and light on the skin...and the fragrance....WOW i am impressed, a definite winner...my husband seems to think so to #wink