I just love this product first of all the casing is beautiful so elegant and you would think that it was loreal or Revlon. Secondly the colour is not one that I would normally wear but it actually looked great once applied and did give me that BOLD feeling lol. The colour I was given was Pink Punch and wow amazing .So easy to apply creamy and thick excellent quality. I would love to try more colours in this Ultra Bold range , this is a statement lipstick for sure. Just love it a worthy buy with a great price range and quality .