I got mine in the shades "berry bold" and "ruby shock". I absolutely love the creamy texture of this lipstick as well as the vibrant color. I just need one swipe of it because it is that pigmented. It feels nice and smooth on my lips and had a pleasant and subtle scent. I especially love the shade "ruby shock" . On my lips it looks rich and intense and so sensual! This is quite long lasting and affordable, another winner from Avon!