Packed with ingredients like keratin, avocado oil and vitamin E. Provides instant and powerful results with long-lasting strength, smoothness and shine. Reverses the symptoms of damaged hair and restructures the inner and outer part of hair fibres. The 7 is for the 7 benefits being anti-breakage, dryness, dullness, split ends, frizz, roughness and heat protection. I like to use this in place of my heat protectant spray before heat styling or blow dryi