"Just as Lady Gaga is a mix of light, darkness, and sensuality, so too is her first fragrance Fame. The Fame fragrance represents the pleasure and madness, glory and decadence, power and anger, freedom and obsession of Fame. Fame speaks not only to Lady Gaga's millions of little monsters, but also to the young women everywhere who seek to experience new technology and glamour and femininity of and extremely wearable and unique fragrance."