SeanJohn by Sean "puff daddy" Combs is the life-long dream that started with his first urban mens sportswear collection. Diddy along with help from his record label "bad boy records" turned Sean John into the biggest hip hop fashion brand in the industry. From this they created the signature scent "Unforgivable", available for men and women. This particular scent is not for everyone so I would suggest hopping down to your local Red Square and have a wiff at it. It ranges between R150-R450, depending on where you shop and who you know and of course, what size you take. I absolutely love it.