This has been the most satisfactory Toothpaste that i have used. It is so gentle on my teeth and i have had no flare ups like the toothpaste i was using before trying the new Aquafresh. I have less plague buildup and my mouth stay fresh all day long. Over the 5 weeks that I've been trialing it, my teeth are slowly becoming whiter and i'm definitely adding it to my bathroom essential. #gentleisrealstrength #bathroombae