You will not notice immediate results as it gently restores your natural white smile over time. However, you will notice how glossy your teeth become after your first brush. The texture of Aquafresh Pure White Tingling Mint is smooth. I love the taste of it. It isn't pungent at all. The only thing that I dislike is that it does not create much foam while brushing. It did give me mouth sores on two occasions but it is something that I can deal with. Other than that, it is a perfect toothpaste.