The toothpaste was effective in the overall cleaning and refreshing of the mouth. I loved the taste and texture of both flavours and it definitely helped with the sensitivity of my teeth.

In terms of the effective whitening aspect, I only notice a slight change in whiteness and brightness in these past 3 weeks, but it is a gradual process so I will definitely continue to use the process with hopes that I will witness a significant change in the whiteness of my teeth. However I've been told by my dentist that having lots of black tea/coffee does stain the teeth quite a bit and I have a few cups a day so the gradual change is understandable.

In conclusion, this product is worth it in terms of cleansing and leaving a long lasting fresh breath, the packaging is beautiful and the taste and texture is really good too so I would recommend it!