This is very much the same as the Aquafresh Pure White Tingling Mint, in terms of its price and effectiveness. The only real difference I found between the two was in the actual taste of the toothpastes. Because I prefer something a little stronger and more minty, this didn't give me that, compared to the Tingling Mint. It's the only reason why I wouldn't repurchase this again - just the taste,

Otherwise, it still ticks every other box for me in terms of doing what it claims to do - which is protect, polish and restore my teeth.