I used dark n lovey cream for over 10 years always had great silky rich n soft hair, until this new Amla product. at first I thought maybe my scalp was dry as I burned in a few minutes of application. the next 6 weeks application was the same and my daughter had the some problem. with the old cream. you could leave it for as long as you want and will not burn. I asked my sister who owed a Salon and she said most clients had the same reaction so she does not use it anymore, only use the old brand though is becoming difficult to find. I have since change to another brand. as I could not get good results as I could not stand the burn and washed very quick