I'm unfortunately a sucker for these pretty looking items, and all the swirls in a bottle is what attracted me to purchase this primer. It made my skin feel velvety soft and smooth and made my make up set amazingly well, my foundation didn't cake and my skin didn't look oily, I noticed that my make up lasted longer and had a much more fresher, dewy look than my skin normally would look. However I agree with Reshmika, I really didn't feel my skin get brighter or any of the other claims the product made. However if you're looking for a primer to make your make up set really well, then you should give this product a try because it's worth it.