It glides on, I like that. I'm more of a matte finish lipstick fan but the butter kiss lipstick gives you exactly what they say they are going to give you. The gloss isn't overpowering and it gives you a subtle tint with wonderful moisture.
Ive been using it constantly for a while now. Its something you really want on your lips after a few days of being exposed to harsh lipstainers.
The colour variations are limited but for a medium-fair indian skin tone the red medium shade showed well.