Wow, this is such a stunning product! I tend to stick to the type of products that give you a natural effect. I like to only accentuate one part of my face at a time and focus on that as opposed to multiple effects which I feel are too dramatic for my liking and can make you look like a clown if not done properly. This does highlight my eyes better and creates much more volume for my lashes. I don't have brown eyes but borrowed this from someone who does hoping it would be less bold and softer and it was. One coat worked brilliantly and my lashes felt very well conditioned.